A new report shows that Abercrombie & Fitch is America's most hated retailer
Photo: Justin Sullivan
Photo: Justin Sullivan

Meet America's most hated retailer

The most hated retailer in American may surprise some shoppers.

Abercrombie made its debut on the American Customer Satisfaction Index report, scoring a 65,  according to CNN Money.

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The report, which surveyed 9,358 customers about recent shopping experiences, broke the retail industry into six sectors, including specialty retail stores and supermarkets.  

Abercrombie’s low score follows a rebranding attempt and the December 2014 departure of CEO Mike Jeffries.

The second most hated retail brand was Walmart, which received a score of 66.

It wasn't all bad news for retailers.

Some of the higher scoring companies include Nordstrom, Costco, Amazon and Wegmans.

Overall customer satisfaction dropped for a second straight year.

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