- By Kara Driscoll Staff Writer
LEGO is celebrating its 60th anniversary by offering a major deal on one of its classic building sets.
Starting this week, Walmart is selling 60th anniversary LEGO classic building set for $5.65. That’s what LEGOs cost back in 1958, according to Walmart. Godtfred Kirk Christiansen invented LEGO brick that year. A LEGO classic medium creative box cost $27.99 now.
» TRENDING BUSINESS NEWS: LIST: Bon-Ton announces store closing locations
The set includes wheels, doors and windows and pieces to create other structures.
The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick we know today was born. It took several years of iterations to find the iconic design, which has not been changed significantly since, according to the company.
“LEGO play is powered by imagination and curiosity, and the LEGO brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit,” said Julia Goldin, Chief Marketing Officer, the LEGO Group.
FIVE FAST BUSINESS READS