Kroger’s digital sales grow more than 90 percent last year


Kroger’s digital sales grew more than 90 percent in 2017, the company reported during its earnings call today.

The company expects capital investments, excluding mergers, acquisitions, and purchases of leased facilities, to be approximately $3 billion in 2018. Total sales increased 12.4 percent to $31 billion in the fourth quarter compared to $27.6 billion for the same period in the last year. Total sales increased nearly 3 percent in the fourth quarter over the same period last year.

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The company touted its successes in 2017, as the grocer continues to try to compete with the changing grocery landscape. Kroger chairman and CEO Rodney McMullen highlighted some of the company’s accomplishments last year including:

• Announced plans to expand Scan, Bag, Go to 400 stores

• Established digital wallet partnership with Chase Pay

• Created 10,000 new supermarket jobs

• Achieved $16.7 billion in annual natural and organic sales, including $2 billion in Simple Truth sales

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