Feeling sad? Mad? Burger King has an unhappy meal for you

Burger King’s Moody Meals are aimed at making people feel like its okay to feel how they want.

Burger King’s Moody Meals are aimed at making people feel like its okay to feel how they want.
Business
By Holly Shively
May 3, 2019
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Burger King is rivaling McDonald’s Happy Meals with its emotion-based meals.

Burger King customers can order boxed meals based on their feelings this month while supplies last. The meals all include Whoppers, fries and a drink, but come in a different boxes depending on mood, according to a release.

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The “Real Meals” come in several moods, including pissed, blue, salty, YAAAS and DGAF.

Burger King “believes in authenticity and welcomes all guests. A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,’” the company said in the statement.

Burger King partnered with Mental Health America on the campaign and launched the meals in May — Mental Health Awareness Month.

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About the Author

Holly Shively