Dorothy Lane adds new Instagram-streaming tech in Centerville

Waiting in the check-out line at the grocery won’t be boring anymore.

Dorothy Lane Market in Centerville has added a new “media-rich digital signage” that connects to social media platforms. The 10 digital screens — or the SNS Wall — are positioned in a mosaic-like pattern near the front end of Dorothy Lane, and displays content from Dorothy Lane’s Instagram feed. The SNS Wall updates content in real-time. The technology is being developed by Fairfield-based CIP Retail, which designs and manufactures interior decor for retail environments.

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“In addition to spotlighting our Instagram feed, we’re also experimenting with how to incorporate specific hashtags during special promotions, including integrating some user-generated content from DLM customers,” said Patrick Arnold, vice president of DLM IT & marketing. “They’re incredibly savvy in how they showcase food from our stores on Instagram.”

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Kara Driscoll