UPDATE:

Salvation Army will give more Clark County kids bikes this year

Coca-Cola to introduce its first alcoholic drink


Coca-Cola is introducing its first-ever alcoholic drink in the company’s history.

Jorge Garduño, president of Coca-Cola’s Japan business unit, said the company is experimenting with a low-alcohol canned beverage. Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a “modest experiment for a specific slice of our market,” he explained on Coca-Cola’s website.

“We’re also going to experiment with a product in a category known in Japan as Chu-Hi. This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavoring. We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas,” he said.

» TRENDING: Kroger’s digital sales grow more than 90 percent last year

The new product comes as Coca-Cola innovates in several ways. In January, the company announced it was also changing things up for Diet Coke lovers.

Diet Coke got a brand new look, and now comes in four new flavors. Why? Coca-Cola wants a modern design and sleek-looking cans for the iconic brand. The company will now offer: Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango into the Diet Coke family.

“Diet Coke is one of the most iconic brands loved by millions of fans in North America,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke. “Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”

FIVE FAST BUSINESS READS

Check out this $1 million home for sale in Clearcreek Twp.

Tyra Patterson: Every day is a second chance

Buffalo Wild Wings to close restaurant location in Springboro

New retail, restaurant building to be constructed near KFC in Beavercreek

Macy’s outlet store to open at shopping center in Dayton area



Reader Comments


Next Up in Business

Why optimism has fled the auto industry
Why optimism has fled the auto industry

Auto dealers today are no longer optimistic about market conditions, a new survey has found. The Q4 2018 Cox Automotive Dealer Sentiment Index takes measure of how U.S. auto dealers, both franchised and independent, are feeling about the auto business and vehicle sales. The survey was taken between Oct. 24 and Nov. 6, 2018, with questions focused on...
Dayton Air Show leader inducted into national hall of fame
Dayton Air Show leader inducted into national hall of fame

Dayton Air Show Executive Director Terry Grevious has been inducted into the National Air Show Hall of Fame. Grevious was inducted into the hall of fame over the weekend at the International Council of Air Shows Annual Conference in Las Vegas. He has spent more than 40 years in the air show industry, managing the Flint Bishop Air Show, Muskegon Air...
Next DP&L leader will face changing company, utility needs
Next DP&L leader will face changing company, utility needs

Dayton Power and Light’s next chief executive will take over a power company that has greatly changed in past years with workforce and business restructuring. For the second time in less than a year, the company that supplies power to 515,000 customers in 24 counties throughout west central Ohio announced this week a change at the company&rsquo...
Kroger reopens Derr Road store after $7 million renovation
Kroger reopens Derr Road store after $7 million renovation

The Kroger store on Derr Road held a grand reopening Friday morning after a $7 million remodel. The renovations will help Kroger continue to be one of the top grocery stores in the region, said Kimberly Cooley, manager of the Derr Road store. Kroger started construction on the store on May 1. “We decided to remodel to invest in our store and...
Parents and homeowners: check for these recalled products
Parents and homeowners: check for these recalled products

The latest recalled products include high chairs, children’s clothing, and shower-related items, according to the Consumer Product Safety Commission. Skip Hop is recalling over 30,000 Tuo convertible high chairs because the legs can detach and cause your child to fall. There are 17 reports of legs coming off of the high chairs, but no injuries...
More Stories