Chip and Joanna Gaines will open “little shops” at Target stores


Chip and Joanna Gaines, who star in HGTV’s Fixer Upper, will open “little shops” in Target stores across the U.S.

The couple will launch “Hearth & Hand with Magnolia” inside Target stores starting on Nov. 5. The line will include house essentials, carrying everything from furniture and home decor to wallpaper, paint and rugs.

» INSIDE LOOK: Check out this sneak peek of the HomeGoods spinoff store

“Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either. Let me try to give you a visual: it’s like a little shop inside of Target. Jo keeps calling the look ‘modern farmhouse’” whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again,” Chip Gaines said in a letter.

Read the full letter here.

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