A pair of Cedarville businessmen believe they’ve developed a way to have the perfect water for brewing coffee and will get a chance to show off their product nationally when they appear on “Shark Tank” this weekend.
Charles Nick and Taylor Minor launched the start-up in October last year that will focus on a critical but sometimes overlooked part of the brewing process — the water. Their product, Third Wave Water, will be pitched to the investors on the show that airs on ABC at 9 p.m. Sunday. It allows customers to add a packet of minerals to distilled water, creating a cup of water that tastes the same every time.
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Both have years of experience in the coffee business. Minor owns Telemetry Coffee, a small coffee shop in Cedarville. Nick owns The Wright Cup, a coffee subscription company.
“We were trying to solve a problem that really both of us were facing,” Nick said. “I was traveling a lot for work and picked up on an issue my customers were having. Every city I went to, the water made a difference in the flavor.”
Minor is such a coffee aficionado his shop includes a custom water system and a laboratory. He was already selling his own water to customers to take home to ensure his coffee tasted the same at their home as it did in his store.
Their solution was to develop a combination of minerals that can be added to a gallon of distilled water. The start-up sells a box of 12 packets for $15.
“There are coffee nerds that make water already at home from minerals,” Minor said. “Our question was whether we can make it into doses for one gallon, and can we make it water soluble and easily duplicable?”
The duo has tweaked their product since, and now sells the packets in all 50 states and about the same number of countries, Minor said.
The “Shark Tank” episode has already been taped. They’ve also explained their invention at an coffee trade show and got a good reaction. But Minor and Nick hope the television show gets their idea in front of a bigger audience to see how the general public reacts.
“We’re waiting to see after the show what people think,” Minor said. “What’s the narrative after the fact? Do we look like a bunch of country bumpkins with this silly product, or does it come across as really cool and people want to share it?”
The business is also developing other products, including a system to make water taste more uniform in coffee shops and a product to make already-brewed coffee less acidic.