Hey, Siri, what does Apple have in store for us this week?
Along with new iPhones, the iconic tech company is expected to show off a new Apple TV system and a bigger role in the home for Siri, its voice-activated digital assistant.
After a series of high-profile Apple launches over the past year — super-sized iPhones, a digital wallet, a sleek smartwatch — analysts say this week’s news might not seem as dramatic. But the event could reveal more about the company’s strategy and its aspirations to be an indispensable part of daily life.
“Apple’s master plan is to be ubiquitous,” said Jordan Edelson of software firm Appetizer Mobile, explaining why Apple is increasingly designing its iPhone and Siri to interact with cars, televisions and “smart” home systems.
It isn’t a sure bet: Apple rivals like Google, Samsung and Microsoft are building their own technology for Internet-connected cars and homes.
Even without an Apple TV, new iPhone software will make it easier to set up automated homes, including having lights turn on and window shades go up when you tell Siri on the phone, “Time to wake up.”
With the new software for iPhones and iPads, Siri can also offer recommendations, such as nearby restaurants, before you even ask. It might even launch apps for you, based on your past habits, when you attach headphones or connect to a Bluetooth speaker in a car. Siri will also offer to add calendar and contact entries based on your incoming email — something Google already does with its competing services.
New iPhones will come with this new software, known as iOS 9. Apple also plans to release it as a free update for existing iPhones and iPads, likely next week.
But there will be a few new features beyond a smarter Siri. For instance, major cities will get transit directions, addressing a major shortcoming with Apple Maps. In some cities, including New York and London, Apple sent teams to map out subway exits and entrances. That way, users getting to the subway are guided to the closest entrance, while those getting off are told which exit signs to look for.
Apple is also expected to unveil a larger iPad for business users, but probably not until at least October. Existing iPads can get the software update when it comes out for the iPhone. With it, iPad users will also be able to run two apps side by side, or have video running in a small window within the main screen. It’s a feature Samsung phones and tablets already have.
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