Have You Driven a Lincoln Lately?
The Lincoln brand is old. 90 years old. And had its sales peak two decades ago. But Ford is now trying to breathe new life into the brand best known for the Town Car it no longer makes. Staging a launch event at the aptly named Lincoln center, and using President Lincoln in its ads, Lincoln has decided to embrace its history, even revive the Lincoln Motor company name from when it was bought by Ford back in 1922.
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