You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

Instagram will have ads within a year


If you’re one of Instagram’s now 150 million users, enjoy your ad-free photo sharing while you can. The advertisements are coming.

In an interview with The Wall Street Journal, Instagram’s director of business operations Emily White revealed that the company had begun laying groundwork to begin selling ads — telling the outlet, “We want to make money in the long term, but we don't have any short-term pressure.”

There’s no set date for the ad rollout, and it’s unclear how the photo- and video-sharing service plans on making the ads appear in a user’s feed. White says the challenge is figuring out “how to integrate marketing without without jeopardizing Instagram’s cool factor.” (Via Gizmodo)

According to The Next Web, that could be easier said than done:

“This is different from Facebook where you can post media, status updates, play games, and have a slew of other meta data available to help the social network better target you. Perhaps Instagram would solicit to you based on your location, the types of photos you’ve posted or liked, or friends you’ve interacted with?”

Hypothetically, brands would be able to promote their own content or advertise using keywords in search. According to reports, Instagram is hesitant to give brands the opportunity to link to their own websites from within the app. (Via The Verge)

Brands are already quite active on Instagram, without the help of ads. Thirteen of the top brand accounts on Instagram have more than 1 million users each.

Without promoted ads, companies have been pressured to creatively engage with Instagram’s now-150 million monthly active users — asking for user submissions under certain hashtags to use in advertisements, sending users products as prizes in photo contests and giving behind the scenes looks at company operations.  (Via It’s Pixel Perfect)

But as TechCrunch points out, the most pivotal of Instagram’s obstacle will be the users who have enjoyed a free, ad-free environment since the app launched in 2010.

“Instagram users have already shown an aversion to certain forms of advertising, as proven by the revolution that followed Instagram’s changed terms of service, allowing users’ photos to be used in advertisements.”

Over the past six months, Instagram has gained 50 million new active monthly users and 60 percent of users are now from outside the United States. In a statement the company says it is more committed than ever to bringing users the best Instagram experience possible.

- See more at Newsy.com.  


Reader Comments ...


Next Up in Technology

Coupon deals of week
Coupon deals of week

Coupon availability and coupon values may vary within different regions or neighborhoods. Blink RevitaLens This week at Rite-Aid, Blink RevitaLens, is one sale for $7.99. Use the $3 off one Blink RevitaLens coupon found in most of today’s SmartSource inserts. When you check out, you will also get 200 PlentiPoints, which is equivalent to $2 good...
In search of an indestructible dog toy
In search of an indestructible dog toy

If my family was ever in an accident and the “Jaws of Life” were required, we’re all set. Teddy, our sweet, tummy-rub-loving Lab could handle the job. His jaws seem to be made of steel. RELATED » Teddy finds his voice The pooch can shred most toys in a matter of minutes. It doesn’t matter if the toy is soft and squishy...
This ‘Hunger Games’ exhibit is SO worth the drive
This ‘Hunger Games’ exhibit is SO worth the drive

If you were looking for an excuse for a mini-getaway that’s less than 3 hours away, your moment has come. “Hunger Games: The Exhibition” is on display now at The Frazier History Museum in Louisville, Kentucky through September 10, 2017. Louisville is about 2.5 hours from Dayton’s center, so it can easily be a day or weekend...
Plant a tree in honor of Arbor Day
Plant a tree in honor of Arbor Day

Given that yesterday was Arbor Day, why not plant a tree this weekend? Garden centers are stock-full of great selections for your landscape and have lots of people on hand to help you pick out the perfect tree. If you decide to plant a tree, make sure you plant it properly for longevity. One of the biggest mistakes that I see is that people plant trees...
Humane society, Dayton firefighters rescue cat stuck in pipe
Humane society, Dayton firefighters rescue cat stuck in pipe

It took hours and special equipment for rescuers to free a cat today with its head stuck in a pipe embedded in a cement block in Dayton. The Humane Society of Greater Dayton responded to a report the cat had been stuck for hours. When they arrived, the cat had worn down its nails clenching at the ground trying to escape. The pipe was too thick to easily...
More Stories