breaking news

Severe T-storm watch, wind advisory in effect 

Will LeBron James lose jersey sales by choosing No. 23?


You've probably heard by now: LeBron James is going back to his original No. 23 Cleveland Cavaliers jersey. (Via Getty Images)

On Sunday, James posted this picture to his Instagram, writing, "23 it is! It's only right I go back."

The anticipation for his admittedly less important decision comes after he posted the two potential jersey numbers side-by-side a week earlier. 

So now that we know James is headed home and he'll be wearing the same no. 23 from his last stint in Cleveland, we're wondering whether James stands to lose anything financially by going back to the old number.

Contrary to popular belief, all the LeBron jerseys in Cleveland were not burned back in 2010, and as you might imagine, many people still own that No. 23 Cavs jersey. (Via WEWS)

>> Read more trending stories

Well, according to ESPN's Darren Rovell, James' jersey decision hasn't slowed down sales one bit. According to Rovell, even before he announced his number Sunday, the NBA store sold out of James' Cavs gear. (Via Twitter / @darrenrovell)

And history says any popular player making a major switch in the NBA leads to a jump in jersey sales. 

Kobe Bryant, who had the third most popular jersey in the league this year despite playing just six games, switched his jersey number from 8 to 24 back in 2007. (Via ABC / 'Jimmy Kimmel Live!')

Bryant won three NBA championships while playing with No. 8 on his chest, but he didn't have the most popular jersey in the NBA until he switched his number from 8 to 24. (Via Getty Images)

Another example is All-Star veteran big man Kevin Garnett, who went from not making the top 10 jersey sale list at all to being No. 1. 

After 12 seasons with the Minnesota Timberwolves, Kevin Garnett was traded to the Boston Celtics in 2008, where he led New England to its first NBA championship in more than 20 years. That same year, Garnett had the most popular jersey in the league. (Via Getty Images)

James has had the top-selling NBA jersey for six of his 11 seasons in the NBA, and it seems the move to Cleveland is not going to slow him down. (Via CNN)



Reader Comments ...


Next Up in Sports

Michigan State seniors aren’t done yet, so hold the tears
Michigan State seniors aren’t done yet, so hold the tears

EAST LANSING, Mich. — Each time he completed one of his pregame tasks on Saturday, Brian Allen said to himself, “This is the last time.” Maybe that should have led to more emotion before his final game at Spartan Stadium. It didn’t. The stone-faced senior center even took some solace in knowing that he...
What Washington coach Chris Petersen had to say after the Huskies’ thrilling win over Utah
What Washington coach Chris Petersen had to say after the Huskies’ thrilling win over Utah

Washington bounced back from last week’s loss to Stanford on Saturday, defeating Utah in a stunner, 33-30. The Huskies took an early 6-0 lead, but learned rather quickly that the Utes wouldn’t go down easy, watching their 16-10 second-quarter lead evaporate by halftime. On the first drive of the second half, Utah imposed its...
Former USC cornerback Adoree Jackson gives respect to Jordan Lasley
Former USC cornerback Adoree Jackson gives respect to Jordan Lasley

LSU takes advantage of Tennessee’s special teams generosity in easy win
LSU takes advantage of Tennessee’s special teams generosity in easy win

KNOXVILLE, Tenn. — Help from your foes is even better than help from your friends, and LSU got plenty of it from Tennessee on Saturday night at Neyland Stadium. Three Tennessee special teams miscues loomed largest in providing LSU with remarkably good field position on three scoring drives that the Tigers turned into 17...
Barry Odom leads spirited Mizzou locker room celebration: ‘Let’s go bowling, baby!’
Barry Odom leads spirited Mizzou locker room celebration: ‘Let’s go bowling, baby!’

More Stories