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Virtual stores


From Chris Kreinczes at Forbes.com: “With the aim of providing a more interactive shopping experience, Yihaodian in China developed augmented reality stores that can only be accessed in certain public locations. When customers point their smartphone in the right direction at locations such as public squares, a virtual store is displayed where items sit on shelves or hang from the walls. This app provides a simulation of a physical retail store so shoppers can feel more immersed in their online shopping trip.”


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