breaking news

Car gets stuck, catches fire after rear-ending semi on I-70 

Patagonia to donate $10 million from Black Friday revenue


Before Thanksgiving, outdoor clothing and gear company Patagonia promised to donate 100 percent of its Black Friday sales revenue to  "grassroots organizations working in local communities to protect our air, water and soil for future generations."

>> Read more trending stories  

The company expected to reach $2 million in sales online and across its 80 stores, but that goal was met many times over -- five times to be exact. 

The company sold $10 million worth of merchandise. 

"We're humbled to report the response was beyond expectations ... Patagonia reached a record-breaking $10 million in sales," the company said in a statement. "The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world." 

Lisa Pike Sheehy, vice president of environmental activism at Patagonia, told CNN that the decision to donate the funds to hundreds of environment-conscious organizations across the country came after Election Day.

"This is a difficult and divisive time for our country. I believe the environment is something we can all come together on," Sheehy said. "Environmental values are something we all embrace."

"The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country," CEO Rose Marcario said in a Nov. 21 statement. "We all stand to benefit from a healthy environment." 

The funds raised on Black Friday will go to environmental groups in more than 20 countries. 

"The majority of the grantees are grassroots environmental nonprofit organizations working to address the effects of climate change and other issues affecting our planet," a spokeswoman for the company said. "(Most) of them are local and underfunded and they are in countries and communities where Patagonia has people on the ground -- from Ventura, California, to Osaka, Japan. It will take six to 18 months to disburse the funds." 


Reader Comments ...


Next Up in Nation World

Molly Ringwald recounts sexual harassment, assault by 'the other Harvey Weinsteins'
Molly Ringwald recounts sexual harassment, assault by 'the other Harvey Weinsteins'

Molly Ringwald, an ’80s teen idol, opened up about being sexually assaulted by a director in Hollywood in a new op-ed published in The New Yorker. In a piece titled “All the Other Harvey Weinsteins,” the “16 Candles” star described her own experience with sexual assault in Hollywood in the wake of the Weinstein...
Plenty of sunshine as warming trend continues into weekend 
Plenty of sunshine as warming trend continues into weekend 

Cool morning, but quiet Lots of sunshine this week Temperatures climb into the weekend TODAY: Dry stretch continues today. It’s not as cool this morning, with most spots in the 40s. Sunshine through the afternoon and gradually getting warmer with highs around 70 today. FRIDAY: A great end to the work week with highs in the low 70s....
2 women accused of trying to rob bank while dressed as nuns
2 women accused of trying to rob bank while dressed as nuns

The FBI has apprehended two women suspected of trying to rob a bank in Pennsylvania while dressed as nuns, The Associated Press is reporting. Melisa Aquino Arias, 23, of the Dominican Republic, and Swahilys Pedraza-Rodriguez, 19, of New Haven, Connecticut, were actually charged with robbing two banks in New Jersey while wearing head...
Boy sleeps for 11 straight days, baffling doctors
Boy sleeps for 11 straight days, baffling doctors

When a 7-year-old boy fell asleep following a late-night wedding party, his mother expected him to be tired, but she could never fathom what would unfold. The boy, Wyatt Shaw, was admitted to Norton Children’s Hospital in Louisville, Kentucky, during the first week of October after his mother tried and tried and tried to wake up him following...
Wife stabbed 123 times in alleged 'cold medicine' killing, autopsy shows
Wife stabbed 123 times in alleged 'cold medicine' killing, autopsy shows

An autopsy has found 123 stab wounds and cuts on a woman who police say was stabbed by her husband after he said he awoke from a dream with blood all over him. WSOC-TV's partner in Raleigh, WTVD, obtained the autopsy report for 29-year-old Lauren Phelps which details 24 stab wounds and 20 cuts to her head and neck, as well as dozens of wounds...
More Stories