You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

New ad pushes Obamacare with 'mom jeans'


Mom jeans — they’re ill-fitting, almost universally-panned as a fashion faux pas, and now they’re part of an online ad campaign urging young people to sign up for insurance under the Affordable Care Act.

Rolled out in a tweet from the Department of Health and Human Services on Wednesday, this ad featuring a pair of rather high-waisted jeans is accompanied by the message “Mom loves her comfy jeans. She also loves it when you have health insurance.” (Via Twitter / @HHSGov)

It was later followed by a Tweet from House Minority Leader Nancy Pelosi, who along with this ad, featuring a tank-topped man with a mom tattoo, writes, “Mom jeans, pant suits, whatever your mom prefers, rest assured she’ll love to see you #getcovered” ​(Via Twitter / @NancyPelosi)

Moms have been a frequently-invoked theme in the push to get young people signed up for Obamacare prior to the March 31 deadline, when open-enrollment ends and tax penalties begin. 

This earlier ad featured a mother attempting to convince her son to sign up for insurance.

>> Read more trending stories 

Son: “Are you ever going to stop worrying about me?”

Mom: “When you get covered, I will.” (Via HealthCare.gov)

And President Obama himself pushed the angle during this year's State of the Union Address.

“Moms, get on your kids to sign up. Kids, call your mom and walk her through the application. It will give her some peace of mind — plus, she’ll appreciate hearing from you.” (Via CNN)

According to a writer for Yahoo, attracting a younger demographic is imperative to the health care law — and the plan likely won’t work without their support.

He writes, “It’s not just ‘mother knows best.’ If not enough younger, healthier people sign up for the new health insurance markets known as ‘exchanges,’ insurance premiums could skyrocket and the system could collapse under the weight of caring for older, generally less healthy Americans.” 

But, in so many words, Fox News just says the Obama Administration is doing it wrong.

Panelist: “Put a hot mom up there who’s in good health.”

Gretchen Carlson: “Oooo. That’s an idea.”

Panelist: “And have her say ‘Hey, do I look good in my jeans? Do you wanna look good and stay healthy? Get health insurance.’”

Gretchen Carlson: “Now that’s a brilliant PR campaign.” 

The mom-themed ads will be accompanied by another offbeat ad on TV. It features pets trying to convince their owner to get health insurance.

“Enroll today. That’s what we’re here together to say.” (Via YouTube / Get Covered America)

That ad rolled out on Tuesday.



Reader Comments ...


Next Up in Nation World

Protests, pride on display for Confederate Memorial Day
Protests, pride on display for Confederate Memorial Day

State offices will be closed Monday in Alabama and Mississippi -- the only two states that honor Confederate Memorial Day. The day observes those who died fighting for the South during the Civil War after those states seceded from the U.S. Opponents are against it because they say it honors those who fought to maintain slavery. Supporters say the holiday...
Student dies in hammer throw accident at college track-and-field event 
Student dies in hammer throw accident at college track-and-field event 

A freshman at Wheaton College died after being accidentally hit during the hammer throw while volunteering at a track-and-field event Saturday. Ethan Roser, 19, was struck about 4:15 p.m. during the hammer throw event, in which competitors throw a weighted, tethered iron ball, at Chicago-area college the school said in a statement. Roser was rushed...
Scott Baio offers condolences after co-star Erin Moran's death
Scott Baio offers condolences after co-star Erin Moran's death

Scott Baio will miss Erin Moran. On Sunday, Baio shared his condolences after hearing about the sudden death of “Joanie Loves Chachi” co-star Erin Moran. “May people remember Erin for her contagious smile, warm heart, and animal loving soul. I always hoped she could find peace in her life. God has you now, Erin,” he wrote on...
5 people dead in New York house fire
5 people dead in New York house fire

At least five people are dead after a fire ripped through a two-story house Sunday afternoon in New York’s Queens borough.  There were three children and two adult victims. They have not yet been identified. A sixth person was home but escaped by jumping out of a window on the second floor. The fire started around 3 p.m. and spread to a...
Watch: 4-year-old girl falls from back of bus on busy highway, firefighter rescues
Watch: 4-year-old girl falls from back of bus on busy highway, firefighter rescues

A dash camera caught the harrowing moments after a 4-year-old girl fell from the back of a bus onto a busy Arkansas highway and was rescued by a local volunteer firefighter. Ryan Ciampoli was traveling behind the bus down Highway 65 in Harrison on Wednesday when his dash-mounted camera, running the entire time, caught a scene he couldn’t quite...
More Stories