The Middy awards, named after Ohio’s Midwest location, recognize print, advertising, promotion, TV/video, Internet-related, graphics and radio marketing. Winners are chosen based on excellence in objective, results, creativity and originality.
The Greater Springfield CVB took home the most first-place awards and the most awards overall. It was awarded first place for visitor guide, brochure, brand experience, direct mail campaign, visitor center branding (Champion City Guide & Supply), print ad series, annual report and logo design.
It had three seconds, too.
“It was especially rewarding to be recognized by our peers and industry professionals as we hosted the OACVB Annual Education Conference in Springfield for the first time,” said Chris Schutte, director of marketing at the Greater Springfield CVB.
The CVB’s outreach campaign was an important factor in the area’s recent rise in tourism spending and occupancy rates, said Mike McDorman, president and CEO of the Greater Springfield Chamber of Commerce
“Those efforts appear to be paying off as we are seeing a dramatic increase in visitors to our region,” McDorman said.
The CVB markets the area as a destination for conventions, tour groups and individual travelers.
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