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New Carlisle program encourages recycling

Residents get rewards based on participation.


Residents of New Carlisle have a new incentive to begin recycling, according to city officials who are promoting a no-cost program named Recyclebank.

The program offers residents credits to area businesses based on how much area residents collectively recycle. Recyclebank is offered through Waste Management, the city’s contracted waste hauler.

“Recyclebank is a rewards program to benefit and reinforce green behavior,” said Vince Crawford, a representative of Waste Management. “It’s designed to help people get excited about recycling.”

Each week, Waste Management weighs the total amount of recycling done in New Carlisle, city officials said. The data-based program awards points to participants based on how much recycling occurs in the area, Crawford said, adding the program is designed to get residents talking about recycling.

“If your neighborhood is doing a better job,” he said, “then you’re going to earn more points.”

Accumulated points can be redeemed for goods and services at participating businesses, restaurants and stores. Additionally, participants can redeem points for magazine subscriptions.

Recyclebank is able to measure and quantify increases in recycling, as well as quantify savings afforded to the community through use of the program, Crawford said.

The community-based program operates in 300 communities in each state, and includes one participating community in the United Kingdom, Crawford said. He said examples of participating cities include Moraine, Toledo and Philadelphia.

Crawford said all homes in New Carlisle are eligible to register for the program. He added the company is working to eliminate registration issues for residents who were unable to sign up.

“They’ve been really excited about getting this up and running,” Crawford said. “In New Carlisle, because of how their contract is, each and every home is able to have the program.”

City Manager Kimberly Jones said New Carlisle’s participation in the program began in January, but participation among residents is still low.

“Unfortunately, we only have about 13 percent of the people signed up yet,” Jones said. “It sounds like a win-win to me, so I hope people take advantage of it.”

Crawford said the program will benefit New Carlisle residents who participate in it.

“I just think it’s a great program, and people need to take advantage of it,” Crawford said. “It’s there for them and there are only positive outcomes.”

Jones said Waste Management services in New Carlisle began last October. While she admitted there are “bumps along the road” with any contracted waste service, she also spoke approvingly of the new arrangement.

“A lot better than what we had,” Jones said. “The number of calls we have from unhappy citizens has greatly reduced.”

New Carlisle residents can apply for the program by visiting www.recyclebank.com.


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