An initial $16,000 grant to the Champions Center earmarked for a joint marketing campaign is used to research ways to reach large markets. The plans include an webside that would guide users to multiple Clark County venues and print materials that could be mailed or downloaded from venue websites. The next major consideration for the board is the feasibility of an LED billboard along Interstate 70, near the Clark County Fairgrounds and the Champions Center. The billboard would display ads for area tourism venues and sponsors. “There are about 65,000 cars per day on 70, so we have that audience passing by every day,” McDorman said.
CFA has joined forces with Brad Webb, president of Media Monster, Inc., to research the project. For two 10-feet by 30-feet LED billboard signs and the necessary support structures, Webb estimated the cost at about $246,000.
About the Author