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Updated: 11:14 a.m. Monday, June 25, 2012 | Posted: 11:13 a.m. Monday, June 25, 2012
Staff Report
With interest growing in mobile banking, retail banks plan to invest more in mobile technologies, according to a new report by Forrester Research.
The mobile investments will focus on alerts, remote deposits and person-to-person payments, according to the survey conducted by Forrester Research of members of Consumer Bankers Association. Almost 20 percent of U.S. online adults are active mobile bankers, according to Forrester.
The survey released June 20 showed retail banks plan to spend this year one-third of their total digital budget on their mobile channels.
“Payments are by far one of the biggest opportunities in the space for both online and mobile as the growth of person-to-person and mobile wallets continues,” said Brad Strothkamp, Forrester Research vice president, in a statement with the release. “As these initiatives move forward, digital teams will need to drive innovation not only internally but also in the vendor space, especially in areas like digital wallets and revenue-generating payment products.”
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