You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

Wendy’s pretzel burger isn’t just about taste


By Candice Choi

AP Food Industry Writer

NEW YORK (AP) — All the online buzz aside, there’s another reason why Wendy’s impending rollout of a pretzel burger has the fast-food chain excited: the profit margins.

The Associated Press reported in January that the fast-food chain was testing the “Pretzel Bacon Cheeseburger” in select locations including Miami. Then an analyst for Janney Montgomery Scott recently noted that executives said the burger would be rolled out nationally this year as a promotional item. That has sparked plenty of online chatter, mostly positive.

But the concoction wasn’t created just to please taste buds. The burger is a reflection of Wendy’s emphasis on offering more premium breads that raise perceptions about the quality of its food without raising its own costs too much. Specifically, a unique bun is cheaper than giving customers more meat, particularly at a time when beef prices have been climbing.

The strategy is in line with a push by Wendy’s to cast itself as being on the higher-end of the fast-food industry, which it says will allow it to charge higher prices more in line with Panera and Chipotle.

CEO Emil Brolick and other Wendy’s executives have noted that small adjustments like bread can have a big impact on how customers perceive the quality and healthfulness of the chain’s food. It’s not just the pretzel bun; Wendy’s has said it’s looking at a variety of options, including flavored buns and wheat buns. Already, it rolled out a chicken flatbread sandwich earlier this year that is priced on the higher end of the menu.

Of course, there’s the fun factor for customers too. Taco Bell’s test of a waffle taco with egg has generated excitement online as well.

A spokesman for Wendy’s Co., based in Dublin, Ohio, wasn’t immediately available for comment.


Reader Comments ...


Next Up in Business

Five things to know: Are you at risk for a cyber attack?
Five things to know: Are you at risk for a cyber attack?

If you’re online, you’re at risk, experts say. “The fact of the matter is we as a society do more and more and more stuff online — that’s individuals, that’s governments, that’s businesses — and when you do that … what we call the threat surface has grown exponentially,” said David Salisbury...
Harambe fans rejoice: Charity to host gorilla-themed run in Cincinnati
Harambe fans rejoice: Charity to host gorilla-themed run in Cincinnati

A pack of gorillas will take over downtown Cincinnati next month, but they haven’t escaped from the Cincinnati Zoo. The Gorilla Glue Company will host its annual Cincinnati Gorilla Run, a 5k that raises funds and awareness for mountain gorillas. The race is on April 2, starting at the Montgomery Inn Boathouse at 925 Riverside Drive. Race participants...
Ohio adds 15K jobs in February
Ohio adds 15K jobs in February

Ohio employers posted a net gain of 15,200 jobs last month — the second-highest statewide increase in the nation — while the February unemployment rate edged up to 5.1 percent from 5 percent in January, the Ohio Department of Job and Family Services (ODJFS) reported today. The state jobs department also reported a significant revision to...
Easter consumers to spend $2.6B on Peeps and other candy
Easter consumers to spend $2.6B on Peeps and other candy

Americans will spend more than ever before on Easter festivities. Spending for the holiday is expected to reach $18.4 billion, an increase of 6 percent compared to last year’s record $17.3 billion. Consumers will spend an average of $152 per person, an increase of 4 percent from 2016. The data was collected by the National Retail Federation&rsquo...
Wright State Physicians CEO stepping down
Wright State Physicians CEO stepping down

Dr. Alan Marco is stepping down as president and CEO of Wright State Physicians, effective March 31, according to an internal email obtained by the Dayton Daily News. According to the email, Dr. Marco will be replaced as president by Dr. Jerry Yaklic — an obstetrician-gynecologist with Wright State Physicians Obstetrics & Gynecology and chair...
More Stories