You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

breaking news

Robbery suspect accused of assaulting elderly man

Wal-Mart steps up competition for holiday shopping


By Anne D’Innocenzio

AP Retail Writer

Wal-Mart Stores Inc. said Tuesday that it will start offering its holiday deals at 6 p.m. on Thanksgiving at its stores — two hours earlier than last year.

The world’s largest retailer will stagger holiday deals throughout the night and into “Black Friday,” the day after Thanksgiving that’s traditionally the busiest shopping day of the year.

The company also said that it will increase its stock of TVs by 65 percent and double the number of tablet computers for sale that weekend. It’s also bulking up the list of guaranteed popular items that it will sell in designated sections of its store to 21, from three last year.

Wal-Mart is responding to what’s expected to be a fiercely competitive holiday shopping season. Black Friday has traditionally been the official kickoff to the period, but in the last few years, that start has crept into Thanksgiving. This year, stores including Macy’s Inc., J.C. Penney Co. and Kohl’s Corp. are opening for the first time on Thanksgiving evening. And other stores, including Best Buy Co., announced earlier on Thanksgiving.

Most of Wal-Mart’s 4,000 U.S. namesake stores are already open 24 hours year-round. But the company is concentrating on offering holiday deals on Thanksgiving.

During a media call Monday, Duncan McNaughton, executive vice president and chief merchandising and marketing officer at Wal-Mart’s U.S. namesake division, said the discounter carefully studied the competitive landscape when it decided to start the deals earlier at 6 p.m. Thanksgiving.

“Everyone’s moved up this year so it will be a new dynamic,” McNaughton said.

For online shoppers, Wal-Mart will be offering special deals starting Thanksgiving morning, some of which will be the same as those offered at the sales events at the stores later in the evening.


Reader Comments ...


Next Up in Business

Native advertising: what it is and what to know
Have you ever been drawn to an article’s headline only to discover it’s an advertisement?Often called sponsored content, native advertisements can be found in print materials, such as magazines and newspapers and are created to resemble the design, style and functionality of news or feature articles, product reviews, entertainment and other material that surrounds it.
Kroger hired more than 4,000 veterans in November
Kroger hired more than 4,000 veterans and family members during November.The Cincinnati-headquartered grocery retailer hosted its one-day “Honoring our Heroes” hiring event on Nov.
State approves $1.5M for Springfield airport drone research
State approves $1.5M for Springfield airport drone research
The Ohio Department of Transportation agreed to a $1.5 million contract with the Air Force Research Laboratory to work on a ground-based “sense-and avoid-system” for unmanned aircraft at the Springfield-Beckley Municipal Airport.
Federal lawsuit claims housing discrimination in Dayton area
A local housing group is among 20 that have sued Fannie Mae in federal court, claiming the agency doesn’t care for foreclosed homes in minority neighborhoods as well as it does for houses in predominantly white locales.
Navistar, major Springfield employer, may lease Xenia facility
Navistar, major Springfield employer, may lease Xenia facility
Representatives of Navistar have contacted the Xenia Fire Department about using space at 1003 Bellbrook Ave.
More Stories