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In addition to redesigning the brand’s labels, the club has also introduced 300 new items and plans to add another 300 in 2018. The new products range from fresh food to apparel and health and wellness items. Some highlighted new items include:
• Sea Salt Caramels – Handcrafted caramels covered in milk chocolate and sprinkled with sea salt.
• Honey – Sourced from a U.S. bee cooperative representing hundreds of independent beekeepers
• Wines – Worked with award-winning wineries to produce Chardonnay, Riesling and Cabernet
• Donut Shop Coffee – Fair trade certified K-Cups
• Lasagna – Created from an amazing Italian family recipe from a woman-owned business
RECALL: Lay’s chips recalled for potential Salmonella contamination https://t.co/8YfX8PCsjH @WHIORadio
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“In the past we made sure we were competitive with national brands,” explains Chandra Holt, vice president of Sam’s Club Private Brands. “But in today’s environment, a lot of our members want better than that. Our goal is to make sure every Member’s Mark item is developed based on what our members want today.”
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