Sam’s Club introduces 300 new products, including wine

Sam’s Club has relaunched its private brand, adding more than 300 new products this year.

The warehouse club revamped its Member’s Mark brand, which represents $10 billion in sales for the division of Walmart. The new product line covers everything from food products to general merchandise.

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In addition to redesigning the brand’s labels, the club has also introduced 300 new items and plans to add another 300 in 2018. The new products range from fresh food to apparel and health and wellness items. Some highlighted new items include:

• Sea Salt Caramels – Handcrafted caramels covered in milk chocolate and sprinkled with sea salt.

• Honey – Sourced from a U.S. bee cooperative representing hundreds of independent beekeepers

• Wines – Worked with award-winning wineries to produce Chardonnay, Riesling and Cabernet

• Donut Shop Coffee – Fair trade certified K-Cups

• Lasagna – Created from an amazing Italian family recipe from a woman-owned business

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“In the past we made sure we were competitive with national brands,” explains Chandra Holt, vice president of Sam’s Club Private Brands. “But in today’s environment, a lot of our members want better than that. Our goal is to make sure every Member’s Mark item is developed based on what our members want today.”

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