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Salon Lofts to enter Dayton market

The Columbus-based Salon Lofts will enter the Dayton beauty-care market this fall by opening locations in the Town & Country Shopping Center in Kettering and in Washington Park Plaza in Washington Twp., the company’s CEO said Friday.

Nora’s Design Group in the Town & Country space will become Salon Lofts as of July 1, Salon Lofts founder and CEO Daniel Sadd and Nora’s Design Group founder and owner Nora Perez said Friday. On that day, the salon is scheduled to relocate temporarily from its current location to its former location in the retail center behind the main Town & Country center while the existing salon is renovated. At least 21 of Nora Design Group’s stylists have agreed to become loft owners at the new Salon Lofts, and they’ll move back into their permanent location after renovations are complete this fall, Sadd said.

The Salon Lofts CEO said he has signed a 20-year lease for 6,000 square feet in the Washington Park Plaza and is poised to sign a 20-year lease for 5,000 square feet in the Town & Country center. The second new Salon Lofts location in the Washington Park Plaza also is scheduled to open this fall, Sadd said. Both salons will house about 26 booths.

The Dayton region, Sadd said, “fits the demographic profile we want for our business.”

Salon Lofts will explore adding other locations in southwest Ohio, including the Beavercreek, Springfield, Middletown and Hamilton areas, Sadd said. The company operates more than 30 locations, mostly in the Columbus, Indianapolis and Cincinnati areas, including locations in Bridgewater Falls in Fairfield Twp. and on Dudley Drive in West Chester.

Unlike traditional salons in which a stylist is either employed by the shop owner or rents a booth in the shop, Salon Lofts provides loft space to stylists who run an independent business, setting their own schedules, creating product offerings and establishing their own pricing, company officials said. The stylists use software developed by Salon Lofts to schedule appointments and market to potential new customers.

Perez said she will transition from owning the company that she founded 16 years ago to renting space in its successor.

“It’s the newest wave in the industry,” Perez said. “All hairdressers want to have their own business. I think it’s time to change with the rest of them.”

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