$10 car rentals from Hertz


Thanks to a new discount brand from Hertz, you may be able to score a car rental for as little as $10 a day.

I rent cars up to 40 or 50 times a year, so I’m very interested in a new Hertz sub-brand that I read about in The Orlando Sentinel.

FireflyCarRental.com is a discount Hertz company doing a trial run in Orlando, Fla., the world’s largest leisure car rental market. The introductory prices I’m seeing are $10 (small car), $12 (mid-sized), and $13 (full-sized)! Those are phenomenal prices. SUVs, meanwhile, will run you around $30 a day, which is big bucks to me.

Hertz is hoping Firefly will let it get back into the leisure car rental game by reversing its perception as a brand solely for business travelers. Look for Firefly in Denver; Ft. Lauderdale, Fla.; Chicago; Las Vegas; Phoenix; San Francisco and Los Angeles by the end of the year.

Meanwhile, there’s a startup taking on Hertz, Avis and Enterprise — the three giants of the car rental industry — with a new business model that should delight travelers.

When people go to the airport to fly out of town, they pay big bucks to park a car that sits unused while the owner is traveling. Why not offer other inbound travelers the opportunity to rent the car and make money on it when the owner is away — instead of having to pay to park the thing?

Enter FlightCar.com, which launched at San Francisco International Airport with a customer base of 1,400. They’ve orchestrated 1,500 rentals to date, according to ABC News. Airports and rental companies are furious. So is the city of San Francisco, because cities get a cut of exorbitant rental rates from the incumbent players at airports.

FlightCar is also at Boston’s Logan International Airport, and they’re looking at a third off-site airport location elsewhere soon.



Reader Comments ...


Next Up in Business

Navistar, local leaders push others to buy trucks made in Springfield
Navistar, local leaders push others to buy trucks made in Springfield

Members of the UAW Local 402 and Chamber of Greater Springfield are increasingly working with area businesses as part of a two-year effort to encourage them to buy Navistar products made in Springfield. The chamber and UAW started out more than a year ago with a mailing campaign to more than 600 townships, villages cities and other government entities...
Tips for buying items at local festivals
Tips for buying items at local festivals

Late summer and fall is the prime time for festivals in the Miami Valley. Many of these offer bourbon chicken, lemon shake-ups, Ferris wheels and an overwhelming number of vendors. If you’d like to purchase beautiful handcrafted goods and other items at these events, Better Business Bureau wants you to consider these tips: ...
Quality available at thrift stores and community colleges
Quality available at thrift stores and community colleges

Don’t let your love of fashionable footwear break the bank! Here’s how to get gently used Michael Kors, Casadei and Burberry for outrageously low prices. Next time you need a pair of shoes for a night out on the town, you’d be wise to visit your local thrift store. At a recent check to a metro Atlanta area thrift store, we found some...
Moraine-based wholesaler celebrates growth, new office
Moraine-based wholesaler celebrates growth, new office

Moraine-based Winsupply Inc., one of the largest distributors in the nation, has opened a new Winsupply company in Franklin, Tenn., its fifth new company of 2017. Winsupply of Franklin will serve plumbing contractors in one of the fastest growing markets in the United States, and throughout greater Nashville, the company said Friday. RELATED: ...
Dozens of Joe's Crab Shack restaurants abruptly close
Dozens of Joe's Crab Shack restaurants abruptly close

Dozens of Joe’s Crab Shack locations across the United States abruptly closed without warning amidst its parent company’s bankruptcy proceedings. Calls to a location in Duluth, Georgia, went unanswered Thursday afternoon, and restaurant review site Yelp deemed it closed based on user feedback. The Gwinnett site is also not listed on...
More Stories