You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

breaking news

Male victim, 16, identified in West Liberty school shooting

Facebook allows users to buy things right off newsfeed


Facebook is trying out a new feature that's bound to make its advertisers super excited. (Getty Images)

The social media giant is testing a "buy" button that will allow users to purchase products with a simple point-and-click straight off the news feed — with the added advantage that users can finish the entire purchase without leaving Facebook. The company said it will record users' credit or debit card information using a "safe and secure" format to make the purchase. And, to start, it's experimenting the pilot program on only a handful of small-to-medium-sized companies.

Still, some people might be a little apprehensive about handing their credit card information to Facebook in light of its recently exposed "newsfeed experiment" that tracked users involvement without them knowing.

But a company statement on the new feature said they've taken the necessary precautions. 

"We’ve built this feature with privacy in mind. ... None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers." (Via Facebook)

TechCrunch also asked the social media company if  it planned on charging businesses for the perk at some point to which Facebook responded, "it was not disqualifying that option."

If this takes off, Facebook's "buy" button will probably make the platform much more appealing to advertisers — something its rival Twitter has been toying with as well.

In January Re/code stumbled on what looked like a click-to-buy mockup on Twitter using an app called Fancy, though it was operated exclusively through mobile devices. Twitter made no announcement or even comment on the prototype.

However, in late June, Mashable said those "buy" option tweets popped up once again on mobile devices from Facebook's rival. Again, not a peep from Twitter though.

Plus, The Wall Street Journal pointed out in April Twitter's plan to bring "15 New Types Of Ads" to users' newsfeed, which has us at the very least speculating a purchase option will be in the mix. 

Facebook's new "buy" feature is currently up and running. No word on how long the program will be in place.



Reader Comments ...


Next Up in Business

New shopping center proposed at long-vacant Springfield site
New shopping center proposed at long-vacant Springfield site

A new retail development is likely coming to the east side of Springfield at a longtime vacant property, the first major commercial growth there in several years. The Springfield Board of Zoning Appeals approved Wednesday night a variance for the former Roberds site in the 3000 block of East Main Street. City documents filed by developer Springfield...
Gmail phishing scam may lead users to give up login info
Gmail phishing scam may lead users to give up login info

A new phishing scam is allowing hackers to gain access to unsuspecting Gmail users' accounts and target their login credentials, according to recent reports. Mark Maunder, CEO of security service Wordfence, described the scam in detail in a blog post, adding that it is also targeting other services beyond Gmail. Tech Times reported that the scam involves...
Millennials spend more on coffee, save less for retirement
Millennials spend more on coffee, save less for retirement

A large number of Millennials spent more on coffee in the past year than they invested in their retirement savings, according to a new study. » RELATED: What makes Millennials tick in the workplace? It may surprise you About 41 percent of the Millennials — ages 18 to 35 — admitted to spending more on coffee than they saved for retirement...
Some worry over impact from health care law repeal
Some worry over impact from health care law repeal

The U.S. House of Representatives on Friday joined the U.S. Senate in passing a budget reconciliation measure that would allow Congress to de-fund key elements of the Affordable Care Act, including tax credit subsidies and federal funding for Medicaid expansion in states like Ohio. While some are rejoicing over the move, replacing President Obama&rsquo...
Will Obamacare repeal leave people in the lurch?
Will Obamacare repeal leave people in the lurch?

As Congress moves forward on a resolution to repeal the Affordable Care Act, experts have warned such a measure could crash the law’s commercial insurance program, jeopardizing coverage for 11.5 million Americans, including more than 230,000 Ohioans. But local industry leaders remain hopeful that congressional Republicans — who are leading...
More Stories