Dunkin' taking doughnut bacon sandwich national


Even as fast-food chains tout their healthy offerings, they’re also coming up with fatty new treats to keep customers interested. Case in point: Dunkin’ Donuts is adding a doughnut breakfast sandwich to its national menu next week.

The sandwich, which comes with fried eggs and bacon between a split glazed doughnut, will become a part of the permanent menu starting June 7, which the chain claims is “National Donut Day.” Dunkin’ Donuts had tested the sandwich in select stores in eastern Massachusetts in April, creating considerable buzz online.

Notably, Dunkin’ Donuts says the doughnut sandwich clocks in at 360 calories, which is less than the 390 calories for the turkey sausage sandwich it recently introduced for people looking to eat better.

Dunkin’ Donuts, based in Canton, Mass., is a unit of Dunkin’ Brands Group Inc., which also owns Baskin-Robbins.

The latest concoction may seem to conflict with the push by companies to court customers with better-for-you offerings. For example, options like egg whites and whole grain bread have become common as fast-food chains scramble to court people in their 20s and 30s, who marketers say want fresher, wholesome food.

That desire to give menus a healthier glow isn’t just lip service. Earlier this year, a report by the Hudson Institute found that lower-calorie options were a key indicator of growth at restaurant chains between 2006 and 2011.

The chains that expanded such options saw customer traffic rise by 11 percent, while those that didn’t saw traffic fall by 15 percent, according to the public policy research group.

But at the same time, companies know that indulgent new creations can generate excitement and a big sales spike. For example, Taco Bell says its Doritos Locos Tacos were its most successful item ever, helping lift sales at established restaurants by 8 percent last year.

Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin’ Donuts, said the chain’s recent offerings of a breakfast sandwich with turkey sausage and the new doughnut sandwich is in line with its goal of offering as much variety as possible.

Already, he noted that people can customize their sandwiches in multiple ways, such as requesting that it be made with a certain type of bagel.


Reader Comments ...


Next Up in Business

Tips for buying items at local festivals
Tips for buying items at local festivals

Late summer and fall is the prime time for festivals in the Miami Valley. Many of these offer bourbon chicken, lemon shake-ups, Ferris wheels and an overwhelming number of vendors. If you’d like to purchase beautiful handcrafted goods and other items at these events, Better Business Bureau wants you to consider these tips: ...
Quality available at thrift stores and community colleges
Quality available at thrift stores and community colleges

Don’t let your love of fashionable footwear break the bank! Here’s how to get gently used Michael Kors, Casadei and Burberry for outrageously low prices. Next time you need a pair of shoes for a night out on the town, you’d be wise to visit your local thrift store. At a recent check to a metro Atlanta area thrift store, we found some...
Moraine-based wholesaler celebrates growth, new office
Moraine-based wholesaler celebrates growth, new office

Moraine-based Winsupply Inc., one of the largest distributors in the nation, has opened a new Winsupply company in Franklin, Tenn., its fifth new company of 2017. Winsupply of Franklin will serve plumbing contractors in one of the fastest growing markets in the United States, and throughout greater Nashville, the company said Friday. RELATED: ...
Dozens of Joe's Crab Shack restaurants abruptly close
Dozens of Joe's Crab Shack restaurants abruptly close

Dozens of Joe’s Crab Shack locations across the United States abruptly closed without warning amidst its parent company’s bankruptcy proceedings. Calls to a location in Duluth, Georgia, went unanswered Thursday afternoon, and restaurant review site Yelp deemed it closed based on user feedback. The Gwinnett site is also not listed on...
Wright State gets grant for opioid addiction training
Wright State gets grant for opioid addiction training

An $80,000 federal grant will help train local phyisicians on medically assisted treatment of opioid addiction. The U.S. Department of Health and Human Services was awarded it to the Wright State University Boonshoft School of Medicine, along with a $499,095 grant toward the school’s primary care curriculum. The one-year supplemental grant toward...
More Stories