You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

Dunkin' taking doughnut bacon sandwich national


Even as fast-food chains tout their healthy offerings, they’re also coming up with fatty new treats to keep customers interested. Case in point: Dunkin’ Donuts is adding a doughnut breakfast sandwich to its national menu next week.

The sandwich, which comes with fried eggs and bacon between a split glazed doughnut, will become a part of the permanent menu starting June 7, which the chain claims is “National Donut Day.” Dunkin’ Donuts had tested the sandwich in select stores in eastern Massachusetts in April, creating considerable buzz online.

Notably, Dunkin’ Donuts says the doughnut sandwich clocks in at 360 calories, which is less than the 390 calories for the turkey sausage sandwich it recently introduced for people looking to eat better.

Dunkin’ Donuts, based in Canton, Mass., is a unit of Dunkin’ Brands Group Inc., which also owns Baskin-Robbins.

The latest concoction may seem to conflict with the push by companies to court customers with better-for-you offerings. For example, options like egg whites and whole grain bread have become common as fast-food chains scramble to court people in their 20s and 30s, who marketers say want fresher, wholesome food.

That desire to give menus a healthier glow isn’t just lip service. Earlier this year, a report by the Hudson Institute found that lower-calorie options were a key indicator of growth at restaurant chains between 2006 and 2011.

The chains that expanded such options saw customer traffic rise by 11 percent, while those that didn’t saw traffic fall by 15 percent, according to the public policy research group.

But at the same time, companies know that indulgent new creations can generate excitement and a big sales spike. For example, Taco Bell says its Doritos Locos Tacos were its most successful item ever, helping lift sales at established restaurants by 8 percent last year.

Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin’ Donuts, said the chain’s recent offerings of a breakfast sandwich with turkey sausage and the new doughnut sandwich is in line with its goal of offering as much variety as possible.

Already, he noted that people can customize their sandwiches in multiple ways, such as requesting that it be made with a certain type of bagel.


Reader Comments ...


Next Up in Business

Gas prices expected to spike this week
Gas prices expected to spike this week

Ohio drivers, along with motorists in Michigan, Indiana and Kentucky, could see gasoline prices jump in the next two days ending a continuous price drop within recent weeks.  Average gas prices dropped 31 cents in Ohio, 19 cents in Kentucky, 32 cents in Indiana and 29 cents in Michigan over the last three weeks. By Friday, gas stations...
Unemployment rate rises slightly in Clark County
Unemployment rate rises slightly in Clark County

Clark County’s unemployment rate crept up slightly in December, according to monthly figures released today by the Ohio Department of Job and Family Services. RELATED: Proposed unemployment fixes concern Springfield union leaders The unemployment rate in Clark County was 4.8 percent last month, up slightly from 4.7 percent in November. But both...
The Limited parent company files for bankruptcy
The Limited parent company files for bankruptcy

The parent company of women’s clothing store The Limited has filed a voluntary petition for relief under chapter 11 of the United States Bankruptcy Court, and the store website has been taken offline. The petition was filed by Limited Stores LLC in U.S. Bankruptcy Court for the District of Delaware. The company also entered into an asset...
Downtown Springfield business to close in March
Downtown Springfield business to close in March

Revival: The Art of Healing, a yoga and tea bar located in downtown Springfield, announced that March 1 will be its last day in business. The announcement came as a shock to their customers as the studio made the announcement on their Facebook page. RELATED: Winans Chocolate & Coffees opens in downtown Springfield The statement said, “We wish...
RECALL: Beer company issues recall impacting Ohio
RECALL: Beer company issues recall impacting Ohio

Beer company Sierra Nevada has voluntarily recalled some beers that could have small pieces of glass within the bottles. The company announced recalls after inspections at the company’s brewery in North Carolina found a limited number of bottle were flawed. The flaw could result in loss of carbonation and a small piece of glass could break off...
More Stories