The cash register may be on its final sale.
Stores across the country are ditching the old-fashioned, clunky machines and having salespeople — and even shoppers themselves — ring up sales on smartphones and tablet computers.
Barneys New York, a luxury retailer, this year plans to use iPads or iPod Touch devices for credit and debit card purchases in seven of its nearly two dozen regular-price stores. Urban Outfitters, a teen clothing chain, ordered its last traditional register last fall and plans to go completely mobile one day. And Walmart, the world’s largest retailer, is testing a “Scan & Go” app that lets customers scan their items as they shop.
“The traditional cash register is heading toward obsolescence,” said Danielle Vitale, chief operating officer of Barneys New York.
That the cash register is getting the boot is no surprise. The writing has been on the wall for a long time for the iconic machine, which was created in the late 1800s. The register was essential in nearly every retail location by the early 1900s, but it now seems outdated in a world in which smartphones and tablets increasingly are replacing everything from books to ATMs to cameras.
Stores like smartphones and tablets because they take up less floor space than registers and free up cashiers to help customers instead of being tethered to one spot. They also are cheaper: For instance, Apple Inc.’s iPads with accessories like credit card readers can cost a store $1,500, compared with $4,000 for a register. And Americans increasingly want the same speedy service in physical stores that they get from shopping online.
“Consumers want the retailer to bring the register to them,” said Lori Schafer, executive adviser at SAS Institute Inc., which creates software for major retailers.
JCPenney, a mid-price department-store chain, said the response by customers has been great since it started rolling out iPod Touch devices late last year in its 1,100 stores. The goal is to have one in the hands of every salesperson by May. The company said that about a quarter of purchases at its stores nationwide now come from an iPod Touch.
On a recent Thursday afternoon at a JCPenney store in the Manhattan borough of New York City, Debbie Guastella, 55, marveled after a saleswoman rang up three shirts she was buying on an iPod Touch.
“I think it’s great,” said Guastella, who lives in Huntington, N.Y. “The faster the better.”
It’s been a long fall for the cash register, which innovated retail as we know it. The first register was invented following the Civil War by a little known saloon owner. Before then, most store owners were in the dark about whether or not they were making a profit, and many suffered since it was easy for sales clerks to steal from the cash drawer unnoticed. But by 1915, cash registers were ubiquitous in stores across the country, with more than 1.5 million sold by then.
More recently, stores have been looking for ways to modernize checkout. Since 2003, self-checkout areas that enable customers to scan and bag their own merchandise have become commonplace in grocery and other stores. But recently, there’s been a push to go further.
Even though sales of traditional cash registers have continued to grow in recent years, companies that make them are racing to come up with new inventions and technologies to meet growing demand.
NCR Corp., formerly known as the National Cash Register Co., was the first to manufacturer the cash register on a large scale. But last year, the company that also makes ATMs, self-service checkout machines and airport check-in kiosks, launched a program that merges its software with the iPad. This allows store clerks to detach the iPad from the keyboard at the counter and use it as a mobile checkout device
“Retailers have more flexibility and more opportunities to change the shopping experience,” said Mark Self, NCR’s vice president of retail solutions marketing.
Stores themselves also are taking their cues from the success of Apple. The nation’s most profitable retailer moved to mobile checkout in all of its stores in 2007. In 2011, Apple began allowing shoppers to check out their purchases using their iPhones.
Some retailers have decided to go completely mobile. Urban Outfitters, which operates more than 400 stores under its namesake brand, Anthropologie and Free People, announced in late September that all sales eventually will be rung up on iPods and iPads on swivels located at counters. The company didn’t give a timeframe for when it would go completely mobile.
Urban Outfitters had given iPod Touch devices to its sales staff two years ago and the move has been very well received by shoppers, said Calvin Hollinger, the company’s chief information officer in his address to investors.
Not every retailer is quick to ditch registers, though. After all, there are still logistics to figure out. For instance, most retailers don’t accept cash payments on mobile devices. But if they start to do so, where will they put the cash that would normally go into a register?
Additionally, sales staff walking around stores armed with mobile devices could turn off shoppers who would prefer to be left alone in aisles. Richard Robins, a 67-year-old semi-retired investment fund manager from Redonda Beach, Calif., says he would like the convenience of mobile checkout but wouldn’t want to be pressured from a sales clerk while he’s in the aisle.
“I don’t want to be hustled,” he said.
Cash register timeline
• 1879: James Ritty, a saloon owner in Dayton, Ohio, patents a machine with a mechanism that’s inspired from the apparatus that counts the spins of an ocean liner’s propeller in its engine room. The so-called “incorruptible cashier” was the first mechanical cash register and had metal keys with denominations pressed into them to indicate the amount of the sale. There was a bell to ring up sales.
• 1880-1883: Ritty’s mechanical register catches the attention of John H. Patterson, a businessman, who purchased several machines for his general store in Coalton, Ohio. He buys several more for his retail coal business in Dayton, Ohio.
• 1884: Patterson bought the rights to Ritty’s invention from Jacob H. Eckert, who had purchased the rights from Ritty. The price: $6,500. He renamed the company the National Cash Register Co. from the National Manufacturing Co. and started to put the registers into production in Dayton.
• 1888-1895: Eighty-four companies sell cash registers but only three actually survived long-term. Patterson, who aggressively bought out his competition and had a flair for sales, sets up an inventions department to create bigger and better thief-proof registers. He opened the first training program for his sales people.
• 1906: Charles Kettering, researcher for the National Cash Register Co., designs the first register powered by an electric motor.
• 1960s: The retail industry shifts to electronic registers.
• Early 1970s: National Cash Register introduces the first cash register that’s part of the store’s entire computer system. At the same time, National Cash Register introduces a bar coding scanning system to be used with the machine.
• 1974: The National Cash Register changes its name to NCR Corp. It makes the first bar code scanners.
• 1991: NCR acquired by AT&T
• 1994: NCR name changes to AT&T GIS by the end of 1996.
• 1995: AT&T GIS changes its name back to NCR Corp. in anticipation of being spun off to AT&T shareholders by January 1997 as an independent, publicly traded company.
• 1998: NCR installs first self-checkout system at a Ball’s Hen House grocery store in Kansas City, Missouri.
• 2003: Self-checkout areas become mainstream at many grocery stores and other discounters.
• 2012: NCR launches a new software program that runs on Apple’s iPad that’s connected to the keyboard at the cash register counter or can be detached and used as a mobile checkout device.
Source: NCR Corp. and Museum of American Heritage