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Wednesday, May 7, 2008
Brain vs. tastebuds: the REAL wine smackdown
No reason whatsoever for you to read any fancy schmancy prose I might come up with — at least, not on this day, when the freshest wine post on the internet is so compelling. It’s entitled Wine’s Pleasures: Are They All in Your Head?, and it’s written by New York Times wine guy Eric Asimov, he of The Pour wine-blogging fame (there’s a link to Eric’s blog now on the right-hand side of Uncorked, under “Other wine blogs”).
The piece explores the nuances — and there are many — of the recent studies that suggest many wine drinkers prefer less expensive wines when tasting blind, and that the perception of a wine’s taste can depend on what we’re told about the wine’s price. It’s fascinating stuff, and none of the issues are black-and-white.
Take a look at Eric’s piece and let us know where you stand.
Mark Fisher
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